Website design trends in 2019.

Published on 25 Mar 2019 - Design & development - 15 minute read

Are you planning on giving your website a facelift in 2019? As the internet evolves and grows, it’s important your website not only delivers but does it in a way that’s engaging, refreshing and optimised. As we get further into 2019 more and more websites are experimenting and breaking down the barriers of what’s possible and achieving great things within the digital space.

Below, I’ll go in-depth into website trends of 2019 and how they can help increase user engagement and conversion.

 

Image-led content

Companies are moving away from faceless and irrelevant stock photography that used to plague websites in the early days. Instead, we’ve moved towards a more friendly and approachable look and feel. Investing in real photography that highlights your services, products or message can build trust and encourages user engagement.

 

Example: Packington Free Range. VIEW PROJECT

 

packington free range web design

 

White space

White space used to be a concern in web design. The idea that if there was space on the screen, it needed to be filled with content was the natural thought process. However, we know that bombarding the user with content all over the page only leads to confusion and frustration. It’s better to show the user relevant content where it matters most and let the white space emphasise that content. The time has gone when white space was seen as a missed opportunity. It now better serves the user and makes the overall website feel clean and organised with concise and clear content.

 

Example: Palletways Template Website. VIEW PROJECT

 

xample logistics website

 

 

Micro animations

You’ve probably seen animations within websites already. As the page loads – some of the elements would animate in and populate the page as the user scrolls down. This not only draws the users eyes to the content but also increases engagement and encourages interaction. There are some traps with this, however. It can increase page-load time and can lead to users missing content that hasn’t loaded in at the right time. Larger sites and e-commerce websites rely more on intuitive navigation and layout rather than animations. They don’t want the design getting in the way of functionality and therefore reducing conversions.

 

Example: Armac Martin. VIEW PROJECT

 

shopify-website

 

 

Colour

As white space becomes more prominent, the use of bright and contrasting colours is becoming increasingly popular. Rather than a website consisting of just two colours, for example, we’re seeing a trend of introducing complimentary colours to help users determine elements of the page. Buttons, URL links, interactive elements etc all will be defined by colour to help them stand out. This helps increase engagement as the user can easily identify actionable elements on the page.

 

Example: Farm Fresh Revolution. VIEW PROJECT

 

farm fresh website

 

 

Big, bold typography

As a designer, I’m thrilled to see typography take centre stage on a lot of modern websites. It’s incredibly satisfying when the first thing you see is the mission statement written in an elegant typeface. Websites are using the power of the brand typography as a way of welcoming users to their website. This creates clarity and trust and shows attention to detail and care.

 

Example: Mercer Charitable Foundation. VIEW PROJECT

 

mercer charitable foundation website layout

 

 

These are some of the most popular design trends for websites in 2019. Most of these design principles have originated from a mobile-first approach. Opting for performance and clarity over fancy graphics and cramped ‘over-filled’ content sections. A clear, legible and visually appealing website with real photography, colour, and typography help build trust and increase engagement.

 

Does your website include these design trends? If not, why not!? We can help bring in these elements together and help you increase your engagement. Get in touch today.

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