Brand creation | Supporting marketing campaign

We created a new brand and supporting marketing campaign to promote the launch of an innovative collection of interchangeable cabinet hardware that gives the customer full control over the style and finish of cabinet pulls, knobs and caps, along with selecting the size and finish of the backplate.

The marketing assets included custom photography, teaser social media posts, press ads, a printed look book and a micro-website. We also designed and managed the production of a presentation box to hold a selection of products and carried the promotion through to highlighting the brand on carry bags used at the next exhibition.

The MIX product range is now one of the top selling collections.