Armac Martin – eCommerce Website Design & Development

Established in 1929, Armac Martin is now a fourth generation family business renowned for their design and manufacture of the finest luxury cabinet hardware available. Cast or machined from solid brass, their range of modern and traditional handles and knobs are available for finishing in any one of over 22 finishes.

We were tasked with creating a new web site that reinforces the design, manufacture and finish quality of their range of products. Using simple layouts and navigation, alongside specially commissioned product photography, we have created a refined and stylish website that reflects the modern, forward-looking vision of the company.

Art direction
User experience design
Web design
Shopify development
Digital marketing

The new, fully e-commerce enabled website, launched early in 2018 and has been built on the Shopify platform. Shopify has so much built-in capability from account registration, payment integration, customer contact management through to a suite of visitor diagnostic and user metrics, it’s a very powerful e-commerce platform.

We have included an email sign-up to provide the ability to download the latest catalogues and promotional PDF’s, updates on exhibitions. We have also integrated their Instagram feed, which has seen dramatic growth in followers over the last year.

We set the website to be multi-tenancy and it delivers either UK or US content based on geo location.



Shopify comes pre-packed with a great CMS and management dashboard, and when used in conjunction with Google Analytics it was easy to monitor and report on user behaviour. Key metrics such as a higher percentage of shopping basket completions, reduced bounce rate, more interactions per visit and increased dwell time were early indicators that the new look site had been well received. However with order numbers and sales value trebling since the launch, we know we’ve got it right.