Armac Martin – Shopify Website Design & Development

Established in 1929, Armac Martin is now a fourth generation family business renowned for their design and manufacture of the finest luxury cabinet hardware available. Cast or machined from solid brass, their range of modern and traditional handles and knobs are available for finishing in any one of over 22 finishes.

We were tasked with creating a new web site that reinforces the design, manufacture and finish quality of their range of products. Using simple layouts and navigation, alongside specially commissioned product photography, we have created a refined and stylish website that reflects the modern, forward-looking vision of the company.

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Services.
Art direction
User experience design
Web design
Shopify development
Digital marketing
DRAG

The new, fully e-commerce enabled website, launched early in 2018 and has been built on the Shopify platform. Shopify has so much built-in capability from account registration, payment integration, customer contact management through to a suite of visitor diagnostic and user metrics, it’s a very powerful e-commerce platform.

We have included an email sign-up to provide the ability to download the latest catalogues and promotional PDF’s, updates on exhibitions. We have also integrated their Instagram feed, which has seen dramatic growth in followers over the last year.

Results.

 

Key metrics such as a higher percentage of shopping basket completions, reduced bounce rate, more interaction per visit and increased dwell time are all indicators of how well the site has been received since its launch.

We have just launched a dedicated US version of the site showing dollar prices and dedicated content for the American market.

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